Actually more advantages than people probably think!
At first of course, I earn more on it, and I have all the control myself. As
well, it's good to learn how the business works. We can as well do more
promotion. This might seem contradictory, but it's really true. Instead of
having to do promotion for ten bands at the same time, there's only one or
maybe two to focus on. For example, when a label like for example Century
Media do promotion for their releases, there's ten albums of thumbnail size
on the same page. This don't grab the attention of people, and makes no
impact at all. When we advertise, we'll only have about two albums on the
same page. This create a bigger impact. Of course, there's still alot things
to improve though. We'll now look for new SATANIC blood on Hellspawn. We will
not only concentrate on Black Metal though, we look for brutal and SATANIC
quality Death Metal bands in the Morbid Angel/Angelcorpse type vein as well.
Sure advertising is an important thing and so is also the distribution part. Just
how good distribution do Hellspawn actually have?
The distribution net is the same as No Fashion's. House of Kicks take care of
everything. I don't exactly know the name of every local distributor or
retailer, but their network covers the major part of Europe.
You don't think it will be really hard to sign new great bands? Most new
bands rising today are just crap I think and the few really great bands
mostly signs to major labels...
Yes, I think it will be very hard to find new good brutal acts, but not
impossible though. Of course, we will never be able to compete with bigger
labels such as Osmose or say Nuclear Blast, but we will be able to give bands
in the beginning of their career a fairly good start. Anyway, we'll see what
happens. There's alot of bands around so sooner or later I'll get across
something really good. Unless we wouldn't find anything worthy to release
I'll stick to releasing my own bands and projects. I don't have a need to put
out loads of albums. There's about a hundred released every week or so, and I
rather release two great albums a year than ten or fifteen of lacking
Will the comming Infernal albums also be released on Hellspawn or will you be
looking for another label for the future?
At the moment I can hardly think it will be released anywhere else than
Hellspawn. I don't think there's a label I can think I'd like to be on. Maybe
for some other project or other band, but Infernal will be on Hellspawn
unless we get offered a deal that is so extremely good that it is impossible
to resist. Anyway, I feel very comfortable with having it like this. I don't
have to call several times a week to some recordlabel boss and ask whether we
could do this or that. I now decide everything myself, and that's how I
prefer having it! It could not be better.
The LP version of the MCD will be released by Shadow Records and not through
Hellspawn Records. What's the reason for that?
Because that it's the easiest way to get it
out on vinyl. We simply had to put all the money on the CD, so we could not
afford to at the same time do it on vinyl. Anyway, Tena takes good care of
this, and I guess we'll co-operate like this with other releases in the
future as well.
I like the input of solos in Infernal, but you did those quite fast if I
got it right. Are you satisfied with them or could you have done them
better you think?
Hell yes!!! I did them in two hours, and I did not have them figured out
except one of them. So they were done in a hurry. It worked, but could have
been done alot better. On the full-length though, there will be some real
Is there much material still left to write
for the fullenght or are most of it already made?
About half of it. Anyway, I have quite much ideas,
so there won't be a problem to get the material finished in time for the
recording. It will follow the concept and style of the MCD. No less brutal
for sure, but maybe a little more varied.
I remember you once said that it wasn't really sure if you could use the
name Infernal due to that some Danish non-Metal band (which by the way
isn't the only band named Infernal!) already used that name. Is it sure if
you can keep the name Infernal or could you be forced to change?
Yes, I can and will keep this name. As far as I know, there's at least two
more Infernal's around right now. One is this stupid Danish Techno band, and
one is this American Power Metal band. None of these bands have anything in
their music that is to even one percent evil or dark. So I can not really
understand why they are called something normally associated with dark and
evil powers. Anyway, I was smart enough to officially register this name
last year, so now we have the legal rights to it. It is not registred in
the states though. So in worst case we have to call the band Infernal 666
over there or something. I doubt that this will happen though.
Almost all Black Metal bands seems to be focused on Christianity only, and
I think that is only to be on the safe side actually because not many
Christians takes the message that seriously. Wouldn't it be better
attacking other more extreme religions? Is it perhaps so that too many
bands are afraid of the consequences if attacking religions like Islam and
other more fanatic and extreme religions?
That's a good point. I agree that there are many far more dangerous
religions than Christianity. Islam is a good example of that. Christianity
in itself is a quite harmless religion. There are of course fanatic
Christians, but the majority of them are just like sheeps. I totally hate
Christianity, but I do not see it as a big threat in today's society. I
must say I'm quite tired of all Black Metal bands only focusing on
Christianity. It's a very easy target, as it causes no resistance. The
lyrics in Infernal do not only deal with the Christian versus the Satanic
side, but the end of all religions and mankind itself. The end for all